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Missouri voters authorized legal mobile and retail sports betting, permitting managed books to take bets next year.
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The sports betting wagering tally measure gone by a slim majority early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the eight states bordering Missouri enable mobile or retail sportsbooks. That includes Kansas and Illinois, which divided the Kansas City and St. Louis metro locations with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to approve sports betting wagering this year.

" Missouri has a few of the very best sports betting fans on the planet and they showed up huge for their preferred teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a statement. "On behalf of all 6 of Missouri's professional sports betting franchises, we wish to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historical vote makes Missouri the 39th state to legislate sports betting and ensures we no longer lose important tax income to our surrounding states. Most notably, the passage of Amendment 2 indicates a new, devoted, long-term funding stream for Missouri class."

Missouri sports betting wagering next steps

Voter approval means up to 14 mobile sportsbooks might begin accepting bets next year. It is not likely all 14 offered licenses are used.
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DraftKings and FanDuel financed almost every dollar of the "yes" project and will unquestionably apply to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses readily available without having to partner with a Missouri brick-and-mortar casino or sports betting team (and pay an accompanying charge).

Six licenses are readily available to each Missouri gambling establishment operator, respectively. Caesars, regardless of opposing the ballot measure, will likely use its license to introduce the Caesars mobile sportsbook. Penn Entertainment, which Bet, and Bally's (Bally Bet) will also likely release their respective books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays unclear if they will introduce mobile sportsbooks.

The staying six licenses are booked for each of the major expert sports betting teams that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were amongst the most prominent advocates of the tally procedure.

Together with DraftKings, FanDuel and Caesars, Missouri wagerers ought to expect other prominent nationwide brand names including BetMGM, bet365, BetRivers and Fanatics to seek market access.

Launch likelihood tiers IF Missouri voters approve sports betting wagering:
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Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Most likely: Fanatics, bet365, ESPN BET Are Already Live In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's tally measure permits every Missouri gambling establishment to open retail sportsbooks on their particular homes. Most if not all 13 gambling establishments managed by the six gambling establishment operators are expected to open in-person sports betting alternatives such as sports betting kiosks and potentially devoted, full-service sportsbooks.

The 6 sports betting groups can likewise open in-person sportsbooks within or adjacent to their particular home playing venues. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that allow in-stadium retail sportsbooks.

The language around the tally measure requires the very first certified sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most rewarding time of the sports betting calendar.

Missouri sports betting background

The effective Missouri sports betting wagering campaign comes regardless of millions in funding opposing the procedure from among the state's biggest sports betting stakeholders.

Caesars invested millions of dollars to defeat the procedure. In the majority of other states that tie online sports betting with a state's brick-and-mortar gambling establishments, an operator is granted at least one license per handled home.

In that scenario in Missouri, Caesars would be managed at least three potential licenses, one for each gambling establishment it handles. Instead, Caesars only has one. In states with the license-per-property design, companies can either open extra in-house books or, more commonly, farm out the license to a competitor that pays an accompanying charge in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting deal with market share, might possibly have an upper hand on their rivals by making the set of untethered licenses. It remains to be seen which 2 books will make these slots, but the language around the tally measure would seem to prefer the two national market leaders.
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Polling previously in the year revealed the "yes" vote with a minor lead. Support efforts were reinforced by 10s of millions spent by DraftKings and FanDuel.

A series of television and radio advertisements concentrated on the revenue legal sportsbooks would create for Missouri public education. Opponents, funded mainly by Caesars, argued the supporters' ads were deceptive and the tens of millions of forecasted dollars raised would have a minimal impact in a state that currently invests billions on education every year.
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